Ad head leaves Katzenberg’s Quibi | Mobile | News | Rapid TV News
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Tim Connolly has exited as head of partnerships and advertising of Quibi, the mobile TV startup founded by Jeff Katzenberg and Meg Whitman.

quibi 27 aug 2019Connolly's position  was eliminated, according to company sources speaking to Variety magazine. He joined Quibi less than a year ago from Hulu.

Nicole McCormack, former SVP of revenue strategy and operations at Flipboard, will head up the division in her existing role of head of advertising partnerships.

Quibi plans to launch a subscription video service in April 2020; an ad-supported version will go for $4.99 a month, and an ad-free tier will be available for $7.99 a month. Its content will be mobile-first and focussed on millennials, consisting of mainly short-form video and some longer fare.

In July the company announced that NBC News will be a major producer for Quibi’s curated daily news and information programming -- called Daily Essentials. NBC News’ morning and evening news shows for Quibi will each be under six minutes, seven days a week and created only for mobile.

Quibi’s financial backing includes $1 billion from investors such as Disney, NBCUniversal, Sony Pictures Entertainment, Viacom, WarnerMedia, Lionsgate and Katzenberg's WndrCo holding company.