Peppa Pig finds new home as Hasbro buys eOne | Major Businesses | Business
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In a move that has surprised many in the industry, toy, games and entertainment company Hasbro is to acquire global independent studio Entertainment One owner of the massive hit Peppa Pig.
Peppapig hasbro eONe 23Aug2019
The all-cash transaction values eOne at approximately US$4.0 billion (£3.3 billion) and is seen by Hasbro as accelerating the company’s brand blueprint strategy by adding eOne’s family brands, TV and film expertise and executive leadership. In addition to Peppa Pig, eOne owns global pre-school brand PJ Masks as well as a slate of additional brands in development, including newly introduced Ricky Zoom.

In addition the acquisition will strengthen Hasbro’s end-to-end ability to monetise and bring to market its intellectual properties in new formats, including over-the-top (OTT) and premium platforms, music, location-based entertainment, augmented reality and virtual reality.

“The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling, which will now include Hasbro’s IP,” said Hasbro chairman and chief executive officer Brian Goldner. “In addition, Hasbro will leverage eOne’s immersive entertainment capabilities to bring our portfolio of brands that have appeal to gamers, fans and families to all screens globally and realise full franchise economics across our blueprint strategy for shareholders.”

“On behalf of the board of eOne, I am very pleased by this exciting development, which is a testament to eOne management’s vision, leadership and solid execution,” added eOne chairman Allan Leighton. “This transaction creates significant, immediate value for our shareholders as it recognises the strength of our future-facing business model.”