ZEE5 partners with Eurostar Group in the Middle East to roll out offline subs | Deals | News | Rapid TV News
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ZEE5 has announced a partnership with UAE-based digital retail giant the Eurostar Group designed to enable people across the GCC countries to access ZEE5’s library of 100,000 hours of entertainment content through subscription packs.

zee51It means that customers in the UAE and other GCC markets can now buy a ZEE5 subscription pack from their nearest Eurostar retail outlet, or that of partners, and choose from ZEE5’s daily, weekly, monthly and annual subscription packs.

Content is available in 17 languages, including Hindi, Malayalam, Tamil, Bangla and Marathi. ZEE5’s catalogue consists of 2,000+ movies including Bollywood blockbusters and world digital premieres. Titles include Simmba (Ranveer Singh), Kedarnath (Sushant Singh Rajput, Sarah Ali Khan), Veere Di Wedding (Kareena Kapoor Khan), TV shows like Sembaruthi, Chembaruthi and Kum Kum Bhagya, Originals like Kaafir (starring Dia Mirza) and The Final Call (starring Arjun Rampal). The bouquet also includes 60+ live TV channels including ZEE TV, ZEE Keralam, ZEE Tamil, ZEE Marathi, and various news channels.

“With the largest range of Indian content, including 2000+ movies and exclusive TV shows across genres, ZEE5 is fast becoming the go-to destination for Indian content for multiple audience segments in the GCC who want compelling stories in the language of their comfort,” said Archana Anand, chief business officer at ZEE5 Global. “Reaching these audiences through every touchpoint, to enable them to discover and experience ZEE5 is critical and enabling offline subscriptions via retail is a key initiative. We’re very happy to announce our partnership with Eurostar, one of the leading digital retail groups across the GCC to make ZEE5 available through their outlets.”

Shaan Jethwani, executive director of Eurostar Group, added: “We are thrilled and privileged to join hands with ZEE5. The current paradigm shift on consumers' TV watching, coupled with Eurostar's legacy on pay-TV distribution along with ZEE5’s unmatchable content prepositions are poised for sure success and it's going to create a new experience for audiences in their living room.”

Customers can access ZEE5’s content bouquet on five different devices at any given time across mobile phones, tablets, laptops, desktops and smart TVs.