Indian telco Vodafone Idea and video streaming service Starzplay have joined forces to launch its parent Lionsgate’s premium service Lionsgate Play in India.
The partnership is designed to enable Vodafone Play and Idea Movies & TV subscribers to access a content library spread across all genres. Titles include The Hunger Games and Twilight Saga franchises, Oscar winner La La Land and the international hit Wonder, with much of the content available in four local languages.
The offering will also include digital premieres of Lionsgate films coming to the service in the first year including Robin Hood, Crank, Sahara, Redcliff, Jersey Shore Attack, Killers, Grudge, Letters to Juliet, American Pyscho 2, Nerve, Facing Ali, Down A Dark Hall and American Assassin.
Commenting on the partnership, Avneesh Khosla, operations director - marketing, Vodafone Idea, said: “At VIL we strive to bring world class partnerships to our consumers with the singular focus to enrich their experience. With Lionsgate Play we are extremely excited at the prospect of offering premium world class English content to our consumers to enable them to enjoy the best that Hollywood has to offer.”
Rohit Jain, MD of Lionsgate South Asia, added: “The partnership with Vodafone India creates an exciting opportunity...We are delighted to bring this premium service to India with a leading global platform like Vodafone, which has such enormous reach and tremendous distribution expertise. Our partnership is the latest affirmation of the enormous role that telcos are playing in shaping the digital age of content.”