Wasu Media taps Eros Now to bolster Chinese VOD offer | VOD | News | Rapid TV News
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Indian over-the-top (OTT) entertainment platform Eros Now has furthered its expansion across the Asian continent in a partnership with WASU Media, a cable TV, broadband network OTT and IPTV service provider in China.

Eros Now 20 Sept 2018Under the terms of the deal, which says Eros Now makes it the only Indian OTT player to have VOD distribution deals in China, WASU Media will deliver Bollywood and original Indian content to 125 million users in over 100 Chinese cities.

Eros also believes that the deal will see it further enhance the demand that Bollywood content has seen in China over the last 2-3 years. It noted that China has demonstrated a strong affinity towards Indian content, making it one of the most significant markets for the Indian film industry, particularly citing the country’s reaction to Bollywood films such as Dangal, Bajrangi Bhaijaan and Andhadhun has been remarkable.

“We have always believed that content is not limited by boundaries,” said Rishika Lulla Singh, CEO of Eros Now parent Eros Digital, commenting on the partnership. “China is a great market for Bollywood content and our partnership with WASU Media and uCast ties in with our ethos of connecting with Bollywood fans across the world. Through such alliances, we will continue to build on our global reach for Eros Now.”

Wasu Media operations general manager Lu DanQiang added,: “WASU Media's partnership with Eros and uCast significantly promotes the development of Indian film and television in China, delivering more Bollywood content to Chinese audiences. Chinese film fans now have the opportunity to watch high quality Indian film and TV content, which is a win-win cooperation for both parties.”