Access drives Viacom in-car entertainment for Germany | Infrastructure | News | Rapid TV News
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Mobile software solutions provider Access has been engaged by Viacom International Media Networks (VIMN) to make its global TV brands accessible to vehicle passengers in Germany via the Twine4Car service.
ComedyCentral Access VIMN 19Aug2019
Under the terms of deal, Access is acquiring the rights to make linear feeds of MTV, Comedy Central and Nickelodeon available in the German-language for integration into in-car infotainment systems being developed by German car manufacturers. The channels available via Twine4Car service will be a simulcast of the linear TV networks that VIMN makes available free-to-air in Germany, featuring the very same content and advertising.

Twine4Car is said to provide the building blocks to enable automakers to protect their brands while evolving vehicles into fully personalised connected media hubs, and provide road users with an additional layer of ease and convenience.

Nickelodeon content available through the service will include evergreen animation SpongeBob SquarePants and international events like the Kids’ Choice Awards, as well as hit local language productions such as Spotlight. Teen, young adult and adult passengers will be able to watch the latest episodes of Yo! MTV Raps, Just Tattoo of Us and the MTV EMAs via MTV and Standup 3000 (pictured) and South Park on Comedy Central.

“Viacom believes in-car entertainment is an exciting new frontier for the video industries, with the next generation of mobile network technology ushering in a new era of connected vehicles and immersive entertainment experiences on-the-go,” explained Raffaele Annecchino, president and managing director of VIMN Southern and Western Europe, Middle East and Africa. “This deal is the first of its kind for Viacom and I’m really excited by its potential to showcase our ability to offer entertainment experiences that can deeply engage passengers of all ages.”

Access Europe CEO Neale Foster added: “The automotive industry faces unprecedented opportunities and challenges. By bringing content and brands from Viacom to Twine4Car we are enabling car manufacturers to provide unique entertainment experiences that will deepen their relationships with car users. I’m excited to unite the media and automotive industries by working with Viacom International Media Networks GSA and look forward to this redefining the next generation of compelling in-car services for both drivers and passengers.”