ThinkAnalytics, maker of a viewer analytics and content discovery platform, has appointed Rick Schiavinato as senior vice president of sales and business development.

Based in Atlanta, Schiavinato will have responsibility for customers in the Eastern US, Latin America and Canada while supporting marketing and go-to-market activities for all of the Americas. A 30-year video industry veteran, from 2015 to 2018, Rick was vice president of sales and business development for Latin America at ThinkAnalytics. He has worked in both the US and Latin America, holds both US and Brazilian citizenship and is fluent in English, Portuguese and Spanish. He is a graduate of the University of Illinois with a BS in Marketing - Statistics.
“In the past year in the Americas there has been a palpable shift in operators’ mindsets as they recognise the value of analytics to boost user engagement, reduce churn and optimise content investments,” Schiavinato said. “I couldn’t resist the opportunity to work again with customers who are transforming their user experience and business operations using the power of ThinkAnalytics’ AI and advanced analytics.”
Bryan Bossard meanwhile joins ThinkAnalytics after four years at Conviva where he was a solutions architect specialising in video optimisation and analytics. Previously he spent four years in visual communications at Disney ABC Television Group with a focus on content monetisation.
“Both Rick and Bryan bring a wealth of experience to ThinkAnalytics in video analytics which is adding considerable value to service providers and broadcasters as they look to strengthen customer engagement and the user experience with real-time data insights that will help them win in this competitive marketplace,” said Gabriel Berger, CEO, ThinkAnalytics. “We have considerably strengthened the size of our US team over the past 18 months to meet the increased demand for ThinkAnalytics’ market-leading technology.