Endemol Shine says YES to new comedy drama Fifty | Programming | News | Rapid TV News
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The Israeli scripted production subsidiary of creator, producer and distributor Endemol Shine Group has announced a new ‘dramady’ for Israeli broadcaster YES.

EndemolShine YES 13Aug2019Produced by Endemol Shine Israel, Fifty is an eight-part series created by novelist and screenwriter Yael Hedaya, the author of acclaimed Israeli TV drama series Betipul (In Treatment). It tells the story of 49-year-old widowed screenwriter Alona Nachmias (Ilanit Ben-Yaakov) who is struggling to raise her three children; 22-year-old Carmel, 17-year-old Yali and 11-year-old Shira. Alona has two important goals to achieve before she turns 50. Firstly, to sign a development deal for a comedy series she wants to write about 50-year-old women. Secondly, to have sex. By the end of the season she achieves one of these.

Directed by award winning director Daphna Levine, one of the creators of Euphoria which was recently adapted by HBO, Fifty also stars Dudu Elharar, Guy Arieli, Ofri Prishkolnik, with a guest appearance by Guri Alfi.

Endemol Shine is the exclusive distributor of Fifty across all platforms and also has the rights to produce or license local versions of the show around the world.

Commenting on the new programme, CEO of the company’s Israeli arm Amir Gaynor said: “We saw the potential from the very beginning as Yael Hedaya encapsulates the internal conflicts of a time that often feels like the bad remake of adolescence, only this time there’s no one to rebel against. This darkly funny series will resonate with audiences anywhere and with such excellent Israeli talent both on and off screen, we are confident it will be a sure-fire hit.”

Hedaya added: “Fifty is inspired and fuelled by the charged particles of my life as a writer and a single mother by choice, of three children. The single part was not by choice, but the kids were. Everyone admires me for my courage, but truth is I was probably just exploring new methods of self-destruction. When I turned 50 I decided to let nature do the job, so that I can sit back and enjoy being an aging dysfunctional parent.”

Forthcoming series from Endemol Shine Israel include new dramas for YES, Dark Woods and Just for Today. Production is also underway for a second series of Queens, which is set to air on HOT in 2020 and the company together with WestEnd and United King are producing Valley of Tears, for IPBC, one of Israel’s biggest budget TV drama series set against the Yom Kippur War.