The platform uses artificial intelligence and machine learning to understand the emotional context of content and use that unique data to create more accurate discovery. It is based around fingerprint technology to help customers move beyond current industry practices around metadata to create what the company believes is a truly personalised video-experience.

The result says Vionlabs is operators can reduce the time consumers spend looking for content, reduce churn and improve key business metrics. It is also claimed to give operators the power to make the most of their video catalogues, by unearthing otherwise undiscovered links between viewers and content, and to simplify UX, making grid-like interfaces a back-up rather than the primary discovery mechanism.

“Viewers are spending 25% or more of screen-time looking for something to watch. Solving this issue is our major focus at Vionlabs and early customer engagement has shown that our AI-powered content analysis approach delivers game-changing results,” asserted Vionlabs CEO Marcus Bergström (pictured) who has driven the product since taking over the helm of the company in March 2019. “Our platform is now providing live content discovery that improves critical operator metrics such as VOD buy-rates and customer engagement and we’re excited to make our public debut at IBC 2019.”

“During the year we have productised our technology and deployed our content discovery platform for operators that are now enjoying a significant uplift in VOD buy-rates and engagement,” added the company’s CTO Giles Wilson. “By serving up the right content at the right time, our content discovery platform maximises the time viewers spend watching the content they love and minimises the time they spend searching for it. Leading to happier viewers that spend more time and money on a video platform.”