Viu, Discovery announce social TV content partnership | Social TV | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
PCCW Media Group’s Viu is teaming with Discovery Networks Asia-Pacific on No Sleep No FOMO, a social media-engaged reality travelogue produced by pan-Asian OTT video service that will screen in 14 Asian markets.
NoSleepNoFOMO Viu Discovery 9Aug2019
The eight-episode reality travelogue show features leading Asian celebrities and social media influencers conquering popular destinations. They have to complete 60 missions within 60 hours without sleep in different cities. The host, Singapore entertainment veteran Paul Foster, is joined by celebrity co-hosts Kim Jong Kook from the hit-show Running Man (South Korea), singer/songwriter Eric Nam (South Korea), and social media stars Hana Tam (Hong Kong), Kevin Woo (South Korea), Alexander Lee Eusebio (South Korea), Benjamin Kheng (Singapore), Nat Ho (Singapore), Laureen Uy (the Philippines) and Taya Rogers (Thailand). Together, the celebrities reach a fan base of more than 12 million social media followers.

Effective immediately, No Sleep No FOMO will be screened on Discovery Channel and Discovery Asia in Brunei, Cambodia, Hong Kong, Indonesia, Macau, Malaysia, Mongolia, Myanmar, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam, will be able to enjoy the program. Discovery Channel and Discovery Asia reach over 22 million households in these markets.

Fans can follow and watch No Sleep No FOMO through dedicated hashtags #ViuNoSleepNoFomo and #ViuEngage, influencing the course of the celebrities’ adventures by interacting on their social media channels in real-time.

Commenting on the relationship, Helen Sou, senior vice president, digital media, PCCW Media, said: “We are excited to partner with Discovery, one of the global leaders in entertainment, to expand the reach of our premium content to its quality audiences across all screens. This win-win collaboration not only maximises the value of content we created for both viewers and partners, but also enables our pan-regional content to travel to more countries...The interactive social media element allows the digital generation to be co-creators and this is the most important factor that has won their hearts and that has contributed to the high engagement rate.”

“At Discovery, we power people’s passions. No Sleep No FOMO celebrates our global DNA – living life to the fullest, all within 60 hours,” added Discovery’s vice president and general manager for Southeast Asia Anna Pak Burdin. “We are delighted to partner with Viu, a leading pan-Asia OTT platform, who shares our vision of providing premium content to viewers.”