Entertainment One deploys Show Tracker to remove scripted content complexity | Infrastructure | News | Rapid TV News
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Global independent studio Entertainment One (eOne) has tapped content consultancy 3Vision for its Show Tracker tool to drive forward its global distribution plans.

3Vision eOne 9August2019The 3Vision Show Tracker service is said to be designed to deliver crucial information for buyers and sellers in an increasingly complex acquisition ecosystem, helping content businesses understand the impact of changes by capturing and analysing large amounts of detail around show deals. It tracks the distribution of over 300 scripted TV series in major global markets and monitors over 22 parameters related to the show distribution, including catch-up utilisation, second window and genre.

“The continued increase in and growth of OTT platforms globally combined with audience demand for TV anytime, anywhere, has increased the complexity of license deals as well as providing further opportunities for distribution,” explained eOne director, international research Nick Yelland. “We are looking forward to gaining new insight into this rapidly evolving marketplace through 3Vision’s Show Tracker.”

Jack Davison, EVP at 3Vision added: “We are seeing unprecedented levels of change in the scripted TV market - new rights requirements, new windowing dynamics and significant shifts in the way shows are finding their revenue potential. 77% of shows sold to Free TV in first window in the 2018/19 season offered extensive catch-up (in-season stacking or box sets) – that’s a 33% point increase from the 16/17 season. As broadcasters are utilising shows for longer and with more rights (as the BBC’s iPlayer plans to do) distributors need to consider impacts on downstream revenues (potential for second window SVOD deals).”