Discovery is the No 1 media company for female viewers in the US, according to Nielsen.
Across all TV viewing in the US, including broadcast, the Discovery networks are the most watched for women 25-54 in live + 7, total day. This grows the group’s share to 16%.
Discovery has four of the top five networks for women in total day, with No 1 Investigation Discovery (ID), No 2 HGTV and tied for No 4, Food Network and TLC.
In addition, TLC has grown its year-over-year delivery by 20% among women 25-54, and 19% among women 18-49, ranking it at No 1 in prime time for both demos.
“Discovery continues to see meaningful share growth across female viewership with TLC, HGTV, Food Network , ID and OWN all continuing to build new franchises, attract a loyal audience and create an attractive brand environment,” said David Zaslav, president and CEO, Discovery. “Combined with authentic talent and continued creative excellence, I am proud Discovery has become the No 1 television company for women across broadcast and pay-TV, and believe we have the opportunity for continued growth across share, length of tune and overall engagement.”
Discovery has four of the top five networks for women in total day, with No 1 Investigation Discovery (ID), No 2 HGTV and tied for No 4, Food Network and TLC.
In addition, TLC has grown its year-over-year delivery by 20% among women 25-54, and 19% among women 18-49, ranking it at No 1 in prime time for both demos.
“Discovery continues to see meaningful share growth across female viewership with TLC, HGTV, Food Network , ID and OWN all continuing to build new franchises, attract a loyal audience and create an attractive brand environment,” said David Zaslav, president and CEO, Discovery. “Combined with authentic talent and continued creative excellence, I am proud Discovery has become the No 1 television company for women across broadcast and pay-TV, and believe we have the opportunity for continued growth across share, length of tune and overall engagement.”
