Lotame claims industry’s most-connected TV ad offering | Ad Tech | News | Rapid TV News
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Continuing its unstacked push, Lotame has launched a TV and digital ad product suite designed to help marketers connect TV viewership audiences for cross-screen digital campaigns.

Lotame 5Aug2019Lotame’s clients include IBM, Ticketek, Annalect and Omnicom Media Group. The partnership is designed to give10 access to Lotame’s third-party data sets, claimed to be one of the biggest in the world, delivering enhanced depth in audience targeting.

Claimed to be the most-connected TV product suite, Lotame TV is designed to enable advertisers to seamlessly connect, build, target, activate and analyse TV viewership audiences for cross-screen digital campaigns through DSP partners such as AppNexus, Verizon Media, Google DBM, The Trade Desk, Adobe, and Amobee.

As part of its unstacked rollout, Lotame connects and matches TV and digital data — including ACR, OTT, website, app, and CRM data — to over 4 billion web, mobile, and OTT IDs, builds bespoke TV and digital audiences that can be activated across any channel, and helps analyse how these audiences are performing in digital campaigns. The Lotame TV solutions suite comprises four products: Lotame TV Connect, Lotame TV LAB, Lotame TV Analytics, and Lotame TV Data Exchange designed to enable unique connectivity while also offering the flexibility of an à la carte, unstacked approach.

“With Lotame TV, we have enabled impressive data connectivity between TV, a traditionally siloed channel, and digital,” explained Tricia Masturzo, director, data and advanced TV solutions at Lotame. “By providing access to rich TV audience data and connecting it with DSPs to target TV viewers across digital platforms and channels, from mobile to desktop, Lotame allows advertisers to more effectively engage consumers wherever they are, maximising their investments.”

In support of its TV offering, earlier this year, Lotame extended its strategic relationship with Inscape, which delivers viewing information from nearly 11 million connected VIZIO TVs, while in February 2019 Australian commercial broadcaster Network 10 signed a partnership with the data management platform provider.