Tubi guns for Netflix in ad campaign | Ad Tech | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Attempting to press on with its substantial ramp-up growth, ad-supported VOD service Tubi has turned its sights on what it believes is a potential opportunity to tap into Netflix users disgruntled by the recent price hikes.
TUBI NYC SuperTowers 5Aug2019 2
Effective immediately, Tubi has launched its largest out-of-home branding campaign to date in New York, Los Angeles, Chicago and Detroit will also undertake an aerial stunt over Los Angeles. The creative is described as a ‘tongue-in-cheek’ campaign that takes into account the price hikes of current and growing number of soon-to-be-launched streaming services in the coming year. Media will also include connected TV, Taxi TV, DOOH, geo-fencing, digital homepage takeovers as well as digital and social launches.

Tubi added that the campaign comes at a time when consumers are experiencing subscription fatigue – and offers a place where people can find premium streaming for free. It was specifically based on the company’s assertion that millions of people are searching for free versions or alternatives to Netflix after the increases in monthly fees.

At the end of June 2019, Tubi — which boasts more than 15,000 movies and TV shows available on its service, and over 200 content partners, including Warner Bros, NBCUniversal, MGM and Lionsgate — announced that it had surpassed 20 million monthly active users in May 2019, with customers watching more than 94 million hours of content on the ad-supported service. In addition, it says it had its single biggest month of revenue.