BT Sport to offer ‘ultimate’ viewing experience for new football season | 4K/UltraHD | News | Rapid TV News
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After showing in 2018/2919 many of the key Premier League and Champions League football highlights including Liverpool’s triumph in the latter, BT Sport has upped the bar for coverage of the new season including the roll out of a new viewing experience.
BTSportUltimate 2Aug2019
Available from Sunday 4 August for the Community Shield clash between the now six-times Champions League winners and the team that pipped it to the Premier League, Manchester City, BT Sport Ultimate will deliver pictures and sound in Ultra HD, high dynamic range (HDR) and, exclusively via BT TV, Dolby Atmos sound.

The pay-TV provider says that BT Sport Ultimate will provide viewers with the very best viewing experience possible on the platforms and devices they use to watch BT Sport. It adds that the service particularly recognises the increasing use of mobiles to watch live sport, and believes that HDR will transform the sports viewing experience on mobile devices, maximising the colour and definition capabilities of smartphones and tablets.

“The launch of BT Sport Ultimate means BT is first to market with the launch of a new innovation, allowing our customers to take the sports viewing experience on mobile to a level unmatched anywhere,” said Pete Oliver, managing director marketing of BT’s consumer division. “This is the latest step in our Best Connected plan, to offer our customers the best content and the best technology, through partnerships with the world’s most innovative companies.”

BT Sport Ultimate replaces the existing BT Sport 4K UHD channel and is available to BT TV customers and to EE 5G pay monthly customers. It will soon extend to other BT Sport customers, such as EE 4G pay monthly customers and those who watch via the BT Sport App or via Sky. The EE 5G network will be the only place in the UK to get free access to BT Sport Ultimate.