Telemundo’s Mexican political drama sweeps ratings | Ratings/Measurement | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
US Hispanic broadcaster Telemundo’s premiere of Preso No. 1 saw it dominate its 10pm primetime time slot.

preso 2 aug 2019The show delivered 633,000 adults 18-49 and 1.3m total viewers on its premiere night, outperforming Univision’s 10pm premiere of Sin Miedo a la Verdad by 66% among adults 18-49 and 32% among total viewers, according to Nielsen.

Starring Erik Hayser, the show centres around Carmelo Alvarado, a man of humble origins and firm values who, thanks to his charisma and intelligence, ends up becoming the president of Mexico. Carmelo is falsely accused of a millionaire fraud that leads to his incarceration, causing a media frenzy and an uproar in the country. However, Carmelo will not go down without fighting back against the corrupt system behind this scheme and clearing his name for the sake of his country and his family.

In addition, Telemundo’s political drama out-delivered the combined viewership of Unimas and Univision by +8% among adults 18-49, and +26% among adults 18-34 in its timeslot.

Locally, the premiere episode ranked as the No 1 programme regardless of language in the hour among adults 18-49 in top Hispanic markets, including Los Angeles, New York, Miami, Houston and Dallas.

Also, on the day of the premiere, Preso No 1 generated 54,000 global actions across main social platforms (Facebook, Instagram and Twitter), and 212,000 social views, according to Shareablee.
A Telemundo Global Studios production, Preso No. 1 was co-developed with Keshet International.