Kubient names CEO, digital chief | Ad Tech | News | Rapid TV News
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Programmatic advertising platform Kubient has appointed Peter Bordes as CEO, and Chris Andrews as chief digital officer.

kubient peterbordes 31JUly2019“Kubient's end-to-end platform was created to change the way media is bought and sold, and bring much needed efficiency and transparency to the sector,” said Paul Roberts, founder and chief strategy officer of Kubient. “With the deep digital-media experience and passion that both Peter and Chris bring to our executive team, Kubient is well-positioned to disrupt an industry that has become siloed, complex and wrought with fraud.”

Bordes (pictured) most recently founded and held the role of CEO at oneQube, a digital audience development and marketing platform; he still serves as oneQube’s chairman. Bordes also serves as chairman for MainBloq, TruVest and is a member of the Board of Directors of Beasley Media, Fraud.net and OCEARCH.

“Having worked in this industry for decades, there has never been a better market opportunity for Kubient’s disruptive innovation, and its first-of-its-kind technology,” said Bordes. “We have heard from advertisers that their top two priorities are eliminating fraud and creating real connections with the right audiences. Kubient solves both of these problems, with a programmatic solution that has real-time artificial intelligence built into the platform that prevents, rather than identifies ad fraud. The technology also features an audience engine that allows advertisers to optimise their reach, and media channel partners to realise the value of their audiences.”

Andrews joins Kubient with more than 20 years of technology and business leadership experience across multiple industries, including digital marketing and advertising, healthcare and consumer goods. In addition to his role as chief digital officer, Andrews will be responsible for commercialising the company’s RTB digital out-of-home (DOOH) platform channel. Prior to joining Kubient, Andrews was an executive at Ogilvy for twelve years. Most recently, he served as CTO for Ogilvy Health (OH).

“For years, my career has been dedicated to integrating technology, media and data to help drive profitable growth and position companies for long-term success,” said Andrews. “While the DOOH space has continued to grow, the distribution channel is lacking true programmatic real-time bidding for marketers. I look forward to collaborating with the forward-thinking team here at Kubient as we work to deliver this disruptive audience platform to the market.”