Sinclair’s ONE Media 3.0 taps Saankhya as 5G broadcast partner | Mobile | News | Rapid TV News
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ONE Media 3.0, a subsidiary of Sinclair Broadcast Group, has announced an agreement with Saankhya Labs to accelerate the development of a 5G in the US.

OneMedia 26July2019Saankhya Labs is developing an end-to-end cooperative network platform including radio nodes and mobile end user devices. The platform will enable 4G and 5G wireless operators to offload over-the-top (OTT) and live content dynamically onto “one-to-many” broadcast DTT networks. This platform sits at the center of 5G convergence.

“Cellularising” broadcast architecture enables indoor reception of DTT with mobile and portable devices, improves DTT spectrum utilisation, enables artificial intelligence (AI)-based analytic engines to provision and directly offload traffic from congested 4G/5G networks; provide for the use of content delivery networks (CDN); and enabling hyper-localisation of broadcast content.

“Broadcasters have a critical seat at the 5G table. This work and product development will provide a ‘level set’ against expectations for broadcast services that are embraced by the 3GPP 5G standard,” said Mark Aitken, president, ONE Media 3.0. “These first deployments will elevate understanding of the cooperative role NextGen (ATSC 3.0) broadcast can play to make 5G networks highly efficient, broadcast/broadband convergent networks. The ‘direct-to-mobile’ focus of this activity will leverage the one-to-many efficiencies of broadcast in a new topology that can provide high-reliability and large-bandwidth solutions and make them available to the competitive marketplace.”

Parag Naik, CEO of Saankhya Labs, added: “Saankhya is excited to expand its partnership with ONE Media and Sinclair to build an end-to-end solution that transforms the delivery and consumption of both linear and non-linear video. Broadcast video networks are essentially ‘constant quality’ networks compared to the current ‘best effort’ unicast mobile networks, especially for video delivery. Our direct-to-mobile solution provides a new tool combining broadcast and OTT content over a new video distribution platform. We are convinced that OTT content players and mobile network operators will take full advantage of this unique video delivery solution.”