Orange Smarty claims rewards from co-funding strategy | Media Investment | Business
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A focus on 'talent, topicality and timing' is said to have generated a pipeline of build-up of sales fresh and original entertainment at multi-platform factual content independent distributor Orange Smarty.
Orangesmarty Bear 25July2019
The Brighton-based company says that it has reported buoyant sales for its growing slate of co-funded shows such as Claimed and Shamed, Call the Cleaners and Bear About the House: Living with My Supersized Pet (pictured). It also announced that it will be investing in the second series of Paul O’Grady’s Little Heroes, produced by talk-show host’s production company Olga TV.

Sales have also been closed for series seven, eight and nine of Claimed and Shamed (40 x 45’) with TV4 Sweden, while RTL Croatia has taken series seven and eight of the long-running BBC One hit. Produced by Curve Media, Orange Smarty invested in all four seasons of the Ore Oduba-fronted series, which exposes conmen, scammers and cheats as they fiddle claims in the hope of bumper pay-outs.

Orange Smarty’s investment in Barcroft Productions’ 60-minute film Bear About the House: Living with my Supersized Pet has resulted in sales to TV2 Denmark, Medialaan, AV Jet, MCOT Thailand, Ceska Televize Czech Republic and TVN Poland. Originally produced for Channel 4, the show asks why some people chose to own pets — enter Stepan, a seven-foot, 55-stone Russian bear — that could feasibly, and easily, kill them.

In the last six months, Orange Smarty has also ramped up its investment in original content, co-funding multiple projects, including BBC Panorama: Stacey Dooley Meets the Isis Brides. produced by True Vision Production for BBC One; The Real Prime Suspect by Monster Films for CBS Reality; Inside Jaguar: A Super Car is Reborn by Jungle TV for Channel 4; and Meghan and Harry: Baby Fever with ITN Productions for Lifetime/A&E Network, RTL Netherlands and Nine Network Australia.

“These days, for a show to be commissioned, funding from numerous sources is essential,” said Karen Young, founder and CEO of Orange Smarty. “For us, this has created a virtuous circle: not only does it give us control of our own content pipeline, but it has resulted in closer working relationships with both our producer partners and our established and growing network of international buyers... if the ‘Three Ts’ — talent, topicality and timing — of a project are right, smaller distributors are better equipped to keep pace with today’s fast-moving entertainment business more than ever.”