SES enables Baita Conteúdo HD broadcasts across Brazil | Satellite | News | Rapid TV News
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Leading satellite operator SES is claiming that 24 million TV households in Brazil can now enjoy 10 HD channels from local content owner and aggregator Baita Conteúdo delivered via its SES-6 craft.

BaitaConteudo 25July2019Baita Conteúdo currently distributes its channels over the internet for pay-TV cable operators and the new deal will see it be able deliver the same channels via the satellite at 40.5 degrees West and reach all pay-TV cable and direct-to-home (DTH) head-ends across the Brazilian market.

The mixed genre channels span variety shows, educational programmes, business chat shows and news. They include Rede Mosaico, Up Chanel, Hello TV, Bora Filmes, Entretendo, Promessas, Life, Clubinho, 24h News and INSPIRE.

“While the 10 channels we are broadcasting are of outstanding quality and provide viewers with informative and entertaining content, one of the challenges of being a content owner is to reach the widest possible audience and generate revenue from this content,” explained Baita Conteúdo content director Pedro Bernardo. “The best way to reach millions of people is undeniably via satellite. We are thrilled to carry out this partnership with SES and we have complete confidence in its technical ability to deliver channels with total quality and reliability.”

“The golden age of content is now, with so much compelling content being created across the country,” added Jurandir Pitsch, vice president sales, Latin America and Caribbean of SES Video. “As a satellite operator, it’s in our DNA to enable content owners to deliver content in the best picture quality and create the most engaging experience for as many viewers as possible.”