Mobile commerce company Bango has opened-up what it claims is a 2 billion subscriber market opportunity by launching new OTT partnerships that reach subscribers across pre-paid mobile, fixed line, broadband and cable TV platforms.
The new partnerships are designed to enable subscribers in to enjoy streaming media subscription services as part of their existing plans, enabled by Bango resale technology. These launches, in the first half of 2019, come on the back of Bango resale launches in the UK, Brazil and USA.“Bango resale technology supports a wide range of different offers through multiple channels, enabling leading OTT partners to easily open-up new markets in addition to mobile, acquiring customers quickly and at very low cost,” explained Bango chief marketing officer Anil Malhotra. “Providing bundled media packages acquires millions of new customers, creating valuable, recurring revenue streams for OTT players, and at the same time provides all-important market differentiation and loyalty for the channel partners that promote the bundles."
