A+E Networks, AMC Networks and Cheddar have joined Xandr’s Community, AT&T’s advertising unit that matches media buyers and sellers.
The three join AT&T’s own WarnerMedia businesses (CNN, TNT, TBS, truTV, B/R Live, Otter Media and Warner Bros) and other partners (Vice, Hearst Magazines, Newsy, Philo, Tubi and Xumo).Xandr, an advanced advertising unit, uses research from AT&T’s 170 million consumer relationships in communications, entertainment and businesses.
“At its core, Community is all about helping our content partners succeed in getting the best value for their premium content,” said Brian Lesser, CEO of Xandr. “By bringing together all of this great content that is backed by sophisticated consumer analytics and incredible technology, Community is able to provide a better solution for advertisers and a better experience for consumers.”