A+E announces new Asia MD | Major Businesses | Business
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Effectively consolidating operations across the entire region under the control of a single executive, A+E Networks has promoted Saugato Banerjee to managing director, Asia.

Saugato Banerjee 2019Previously managing director, North Asia, Banerjee joined A+E in 2011 and has been described as a vital force in driving the company’s expansion and business execution in the region. As managing director, North Asia, he developed strategic media and production partnerships, heralded the successful launches of History and Lifetime in Korea, and played a key role in achieving record ratings for History Japan. He also oversaw the digital, operations and research functions in the region with particular responsibilities as a caretaker general manager of AETN 18 in India during a crucial period of change.

In his new role, Banerjee will be responsible for Southeast Asia, North Asia (Korea, China, Japan), Taiwan, Hong Kong, and India, where he will be responsible for the growth and expansion of A+E Networks throughout the region.

“Saugato is a skilled executive with well-established relationships and strategic vision for this growing region,” said Patrick Vien, group managing director, international, A+E Networks. “We applaud his launch of our brands in Korea across linear and digital, spearheading key production partnerships and successful stewardship of our Japanese business as we look forward to even greater success in his new, expanded role.”

“A+E Networks’ strong foothold in this corner of the world is testament to the innovation and demonstrated success of our globally recognised, locally adaptable brands and strong teams,” Banerjee (pictured) added. “I look forward to taking on this expanded role and partnering with our undoubtedly talented team across the region in attracting new audiences and growing our business.”