Peach ripens new ad delivery platform | Ad Tech | News | Rapid TV News
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Building on two decades of expertise in optimising video advertising workflows, UK martech company Peach has constructed a digital-native platform designed to deliver fully automated video ad delivery processes.

Peach 19July2019Operating in more than 100 countries, with 35 offices worldwide and over 2,700 clients including Unilever, Peach has announced a collaboration with Comcast and taken a controlling stake in LATAM based ad delivery company A&V. The company believes that its big opportunity across a diversifying media landscape comes from its product being a native platform rather than, as it says is mostly the case, technology designed for TV.

The new platform is designed to get the right ad to the right screen from a single platform to any screen, anywhere, any time. It tracks ads, automatically formats for every media owner, quality checks and streamlines distribution to what the company claims will be unlimited destinations.

“From mid-2018 the company has grown its team of developers, product specialists, user researchers and designers by more than a third to deliver its vision of a modern, flexible system designed for the rapidly evolving ad ecosystem,” said Peach chief product officer Doug Conely. “Our users expect their enterprise applications to feel like the best consumer applications but with proven scalability and reliability. Building a new experience on our global cloud native infrastructure delivers both.”