Motorsport launches Latino digital destination | OTT | News | Rapid TV News
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The Motorsport Network is extending the global roll-out of its digital automotive platform with the addition of Latino for the US market.
motorsport 18 july 2019
The streaming destination joins other editions for the US, Brazil, France, Germany, Hungary, Italy, Russia, Spain, Turkey and UK as part of the global network. Additional countries are also set to join newcomer Latino in the near future, with final launch planning nearing completion in several regions, the company said. Latino offers Spanish-language automotive news and review website in the US that includes news, reviews, auto show coverage and buying guides.

Together, the network of sites attracts 25 million monthly visits and features more than 50 expert new car reviews each month. US itself attracts over 11 million monthly visits.

The Motor1 Latino Edition will be led by Managing Editor Simón Gómez who brings extensive experience with a history both in the Latino market as well as the automotive sector, having previously held the role of Automotive Content Editor for Maxim Magazine en Español.

“Never before has the Hispanic community in the US had a site like to call its own,” said John Neff, global editor-in-chief, “Fun, informative, and comprehensive, Latino brings everything that has made successful around the world back to the US for this underserved audience.”