Mirada enables Netflix integration for pay-TV operators | Infrastructure | News | Rapid TV News
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Integrated software solutions provider Mirada is looking to empower pay-TV operators with its services now after integrating Netflix within its flagship Iris multiscreen solution.
netflix mirada 17July2019
With this integration, all of Mirada’s customers with an agreement with the leading subscription video-on-demand streaming service will now have the option to provide their subscribers with access to Netflix on set-top boxes directly from their pay-TV platform. Mirada will allow multiscreen interactivity such as the ability to pause and play their favourite film or series from their smartphone when watching Netflix content on the STB.

Mirada believes that the integration has high potential to encourage both engagement and consumption on operators’ platforms and is a complement to the other third-party content provider integrations that Mirada currently offers such as Fox Play and HBO Go.

In addition to being able to attract more subscribers to their pay-TV service by facilitating access to popular third-party content, Mirada also sees operators also being to enjoy the advantages of their subscribers spending more time engaged within their pay-TV platform, encouraging consumption of their own content and creating loyal customers. The first operator to take advantage of Mirada’s integration with Netflix is izzi Telecom, Mirada’s largest client in Mexico.

“We are thrilled to announce the integration with Netflix as we know that it will help our clients, the operators, to delight their existing customers and attract new customers by transforming their pay-TV offering into an entire entertainment hub for their users,” commented Mirada CEO José-Luis Vázquez.