Minute.ly launches multiscreen video platform | Mobile | News | Rapid TV News
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AI-driven video enhancement solution provider Minute.ly has launched an automated solution for long-form vertical videos, which can be utilised across a wide variety of platforms and devices.
minutely 17July2019
With the new technology, the company says that brands, content creators and publishers can create and share their stories in real-time, helping to increase site traffic, video engagement and viewership.

Social stories are watched by millions of viewers daily, with estimates around 150 million on Facebook, 190 million on Snapchat and 300 million on Instagram and Google recently launching Its own AMP Stories.

Minute.ly aims to support stories by enabling the updating of stories every 24 hours so that the publisher remains relevant and at the top of the users’ feed; smart formatting for each platform notwithstanding the vertical limitations on mobile devices (converting a horizontal video to be vertical) and creating one video which can be used universally-- eliminating the time-consuming burden of creating a separate video for each platform.

Using machine-learning technologies, Minute.ly’s solution detects the most exciting visual story within a video, ensuring that the most exciting snippet will be used for the Story.

“Stories have proven to be an extremely effective medium for publishers to interact with their followers,” said Amit Golan, Minute.ly CEO and co-founder. “This visual narrative is fundamentally changing consumer behaviour. With our automated solution for stories, we make it much easier for publishers to communicate and connect with their audiences with the content they crave on the medium that resonates with them most.”