Quibi partners with NBC News on mobile millennial content | Infrastructure | News | Rapid TV News
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Jeffrey Katzenberg’s forthcoming Quibi streaming service is to partner with NBC News to create daily news programming targeted to millennials.

NBC 17 july 2019Under the agreement, NBC News has become the first major producer for Quibi’s curated daily news and information programming -- called Daily Essentials. NBC News’ morning and evening news shows for Quibi will each be under six minutes, seven days a week and created only for mobile.

Hosts for the daily morning and evening programmes, along with dedicated correspondents, will create original news content for Quibi in a  custom-built studio in the iconic 30 Rockefeller Plaza located in New York. The studio will feature mixed reality graphics capabilities to enable immersive storytelling, the company said

Breaking news coverage will be powered by NBC News Now -- the network’s digital streaming service -- and the partnership will provide Quibi access to NBC News’ worldwide newsgathering teams, as well as more than 70 years of NBC News archival footage. NBC News will build a full production team exclusively for Quibi programming, along with access to NBC News resources and technical support.

“NBC News’ worldwide reach brings in millions of viewers across its many platforms, and we are excited to work with them to deliver an innovative new way for millennials to get news  in a format that fits into their lives,” said Katzenberg, Quibi founder and chairman of the board. “NBC News’ powerful original reporting for Quibi will take viewers around the world in six minutes and provide them with the important stories they care about at the start and end of each day.”

Noah Oppenheim, president of NBC News, added: “NBC News has been uniquely successful at connecting with news audiences of all ages by delivering smart, high-quality video wherever and whenever they want it. Millennials are as hungry for smart and trustworthy news as prior generations. With Quibi we’ll be able to meet that demand in a new style and format that works for them.”