Star Sports launches Marathi channel | Satellite | News | Rapid TV News
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Disney-owned Indian broadcaster Star Sports has launched a dedicated Marathi language channel in time for the start of the seventh Pro Kabaddi League on 20 July.

Star Sports 1 Marathi 16 July 2019Star Sports 1 Marathi will provide live and recorded content with expert commentators for a Marathi audience, including Kunal Date, Prasanna Sant, and Chaitanya Sant and experts Meghali Korgaonkar Mhaskar, Gautami Aroskar, Abhilasha Mhatre.

Star Sports  has also created an opening show for its Marathi channel titled Maharashtracha Nava Star, which will have segments of various indigenous sports played across the state including Kushti, Malakham, Maradani Khel, football and handball.

The broadcaster will also be launching a campaign, Awaz Marathicha, on 20 July to create more of a buzz about its new regional channel. The campaign also celebrate kabaddi which is the state sport of Maharashtra.

Star Sports 1 Marathi will be available on direct-to-home (DTH) and cable TV services across Maharashtra and the rest of India, with a maximum retail price of INR13 on a la carte basis.

It is the latest in Star’s regionalisation strategy, following the launch of its Star Sports 1 Bangla channel for audiences across West Bengal in March.