Wimbledon aces Cricket World Cup final in UK super Sunday of sport | Ratings/Measurement | News | Rapid TV News
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The power of free-to-air was demonstrated clearly on 14 July in the UK when millions of sports viewers hit the screens to take in three of the year’s landmark sporting events which at one point broadcast simultaneously.

cricketworldcup 16July2019The bonanza was made when pay-TV provider Sky was mandated to show the final of the Cricket World Cup to which it had exclusive rights for the whole tournament on a free to air basis. Sky’s coverage was shown on Channel 4 (More 4) which also showed the British Formula 1 Grand Prix. As Lewis Hamilton soon settled into his unbeatable lead after a few laps, the BBC began its coverage of the Wimbledon Men’s Tennis final between Novak Djokovic and Roger Federer.

With both the cricket and tennis having unprecedented dramatic finishes, coverage extended much longer than thought and each final drew massive audiences. early data has revealed that while the cricket had a combined peak audience of 8.3 million — 3.5 million on Sky alone —there were 1.3 million more people for the peak of the tennis. The Grand Prix boasted a peak of 3.7 million.

“The big winners of this strong partnership between Channel 4 and Sky are sports fans and viewers who want to come together for these big sporting occasions,” said Channel 4 chief executive Alex Mahon. “It’s wonderful that the whole nation can come together to share these momentous British sporting events thanks to a fantastic partnership between Channel 4 and Sky.”

“Congratulations to England and everyone who has been part of the journey at the English Cricket Board,” commented Sky’s chief executive UK and Ireland Stephen van Rooyen. “We’ve been proud host broadcasters of a home cricket World Cup, dedicating a channel and showing every single minute, which has been absorbing from the first ball to the unforgettable final delivery. “Sunday saw ...a huge audience for a huge moment for British sport...a fitting way to cap a terrific tournament.”