Hotstar breaks own record with 25.3MN concurrent viewers for India v NZ | Ratings/Measurement | News | Rapid TV News
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Hotstar has set another world record for live streaming, registering 25.3 million concurrent viewers for the ICC Cricket World Cup semi final between India and New Zealand on 10 July 2019.

New Zealand v India Cricket World Cup July 2019The Indian streaming platform had previously held the record of 18.6 million concurrent viewers set during the IPL 2019 final. Hotstar also witnessed upwards of 15 million concurrent viewers across multiple matches through the ICC Cricket World Cup.

Hotstar had previously crossed the milestone of 100 million daily users during the India versus Pakistan match, earlier in the Cricket World Cup.

Coverage of the sport has proved immensely popular for Hotstar, however the platform said 60% of cricket viewers also consume entertainment content on the platform. In the past 12 months it claims to have seen two times growth in entertainment consumption. The watch time on entertainment content  is 1.5 times that of sports content on the streaming service.

“We are thrilled about, once again, re-writing the global record for the highest concurrent video viewership anywhere in the world,” said Varun Narang, chief product officer, Hotstar.

“Using tech in creating a delightful consumer experience is at the core of what we do. From building scalable services that enable massive concurrency to managing complexities of live streaming from video acquisition to authentication to delivery, we prepare for failure in the system. We load test our infrastructure extensively to identify failure points,” he aded.

“With a robust technology backbone, and expertise in driving scale by changing behaviour and growing the category, we look forward to setting new benchmarks and delivering unmatched experiences to all our users.”

Vinod Thadani, chief digital officer of media agency Mindshare South Asia, said: “Achieving 25.3 million simultaneous viewers in any match is no mean feat. The nail-biting semi-final saw Hotstar’s viewership rise steadily and during the last leg of the game, the viewership increased nearly with every ball! Also, what’s remarkable is the fact that these numbers were attained for a disrupted semi-final played over two days. It’s anyone’s guess what the figures would’ve been had India made it to the finals. Hotstar would’ve definitely surpassed these numbers and set new global standards.”