Most US internet users would pay for upcoming Disney+ streaming service | Media Analysis | Business
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Half of all US internet users are aware of Disney’s upcoming direct-to-consumer streaming service, regardless of whether or not they are a Disney fan, and most would be willing to pay for it.
disney 13 july 2019
That’s according to GlobalWebIndex, which found that about 50% of survey respondents and 53% of self-labelled Disney fans know that Disney will be releasing its own subscription service. Most interestingly, the majority of respondents (60%) said they would be willing to pay up to $20 for the Disney streaming service. About 27% said they would pay $5 to $10.

The willingness to pay is likely tied to the fact that nearly three-quarters of respondents (71%) anticipate that the upcoming Disney+ streaming service will have content they and/or their household will enjoy.

For instance, about 35% of respondents said that a planned series of Disney remakes, kicked off by Toy Story 4, would entice them to subscribe to Disney+.

Other top motivators include gaining access to Pixar (46%) and Marvel films (38%), and nostalgic content from childhood (42%). Star Wars content (28%), Fox TV series like The Simpsons (25%) and sports coverage from ESPN (14%) were also top motivators.

Respondents are most excited to watch: The Lion King remake (50%); Frozen II (34%); Star Wars: Rise of Skywalker (29%); Maleficent, Mistress of Evil (28%); the Lady and the Tramp remake (24%); and Onward (5%).

The survey also found that most internet users (54.5%) spend up to $20 on all TV/film streaming subscription services.