FlixLatino touts post-trial retention rate | VOD | News | Rapid TV News
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US subscription video-on-demand (SVOD) service FlixLatino has announced that it is seeing an 89% customer retention rate for those that sign up for a trial.

flixlatino 11 july 2019With more than 250 films, series and documentaries originally produced in Spanish, the service is available via the web, iOS, Android, ROKU, smart TVs, Sprint, VEWD and other platforms.

According to a recent study commissioned by Deloitte, 55% of American households now subscribe to at least one streaming service, spending nearly $2.5 billion per month. That said, there are few options geared towards the US Hispanic market, which itself comprises 18% of the total American population.

“In multiple industries, disruption has come late for the Hispanic market, very much to the detriment of Latinos,” said Luis G. Villanueva, COO of FlixLatino. “For that reason, we’re thrilled to provide a quality product, with total flexibility, extremely affordable pricing and great customer service, while also helping Hispanics connect culturally with their heritage and passion points.”

The FlixLatino catalogue consists of contemporary theatrical releases from Latin America and Spain, displayed in HD quality. All films are carefully screened for variety in genre, country of origin and gender appeal. The company refreshes its titles monthly, with weekly premieres, and continuously adds new content to cater to subscriber demands.