Freckle to provide Neustar with privacy-compliant first-party data | Ratings/Measurement | News | Rapid TV News
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Freckle’s Killi first-party media measurement data has become available in the Neustar Identity Data Management Platform (Identity DMP) for advanced TV audience planning and activation.

freckle killi logo 12July2019Freckle’s Killi application allows consumers to select the personal information they would like to share with brands in exchange for money. Thus, Killi provides marketers with real-time data that is fully compliant with global privacy standards.

Under the terms of the new deal, Neustar will offer its customers the ability to leverage Freckle’s privacy-compliant first-party data that consumers have opted in to provide, through Freckle’s Killi App.

“Marketers need reliable and compliant, first-party data that respects consumer privacy,” said Neustar GM and vice president for marketing solutions, Michael Schoen. “With Freckle’s Killi data, we will provide relevant, consumer-approved data that helps our customers target and personalise messages to the right consumers based on their specific input.”

“With consumer privacy issues at the forefront of marketing, brands are seeking partners that not only offer a competitive advantage through unique access to real-time consumer insights but are privacy compliant leaders,” added Neil Sweeney, founder and CEO, Freckle and Killi.

“We’re pleased to partner with Neustar, a leader in privacy by design practices, to bring our compliant, first-party consumer data to their customers. As the only solution paying consumers cash for their data, we are confident that the two-way engagement that we have created will better enhance audience insights for marketers.”