Groovy Gecko launches Facebook Questions live tool | Social TV | News | Rapid TV News
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Live streaming technology specialist Groovy Gecko has revealed that it has helped launch the new Facebook Questions Card for Facebook Live, with what it says is one of the first ever activations taking place in the music industry.
Facebook groovygekko 11July2019
Using the new technology, Groovy Gecko streamed a live interview with renowned US band The Lumineers from London’s Union Chapel. Viewers watching on Facebook were able to use the live questions card, overlaid on the live stream to submit questions, which were moderated, before being asked by the presenter George Lamb.

The technology is designed to works across any Facebook Live session and to provides an ‘engaging’ way for viewers to participate in live streams.
Following the success of this activation, it is set to be used again in the coming weeks for an exciting interview with members of a prime-time TV programme, as well as for a panel discussion streamed to brand channels on Facebook.

Jake Ward, business development director at Groovy Gecko said of the developments: “Audiences are favouring more interactivity and opportunities to participate in their online experiences. Being able to access bands and put direct questions to their idols has been made possible with the development of this tool.

"We saw tremendous excitement among the live stream viewers when their questions were selected which is exactly at the heart of what this tool is all about, fans getting up close access and driving the conversation. This isn’t just about music and bands as the tool can be used for a wide range of brand activity.”