iflix teams with Fortumo for sachet pricing | Mobile | News | Rapid TV News
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In a bid to assist its monetisation plans in areas where revenue generation can be complex, Southeast Asian entertainment service iflix is to use Fortumo’s Hosted DCB product to collect payments from its customers.
Foxxum and iflix 12April2019
In countries where iflix and Fortumo are working together, credit card penetration is typically less than 10% even though the majority of consumers already own a smartphone. This means digital content merchants are unable to convert a large majority of their user base to paying customers, as most of them do not have access to traditional online payment methods. Carrier billing can resolve this issue by allowing anyone with a mobile device to pay through their mobile operator, either by deducting the charge from their prepaid SIM card balance or adding it to their monthly phone bill.

iflix will use Fortumo’s Hosted DCB product to collect payments for its iflixVIP service from its customers in Indonesia, the Philippines, Myanmar, Thailand and Pakistan. It will now have the capability to connect to telcos’ direct carrier billing infrastructure through one integration with Fortumo.

In addition to the existing monthly and annual subscriptions to iflixVIP, customers can now also purchase so-called ‘sachet’ packages with smaller one-time or recurring payments to gain access to the premium iflix service for lengths as short as a single week. It will also be able to take advantage of features including dynamic pricing and automated refunds. For its part, Fortumo will manage the consumer checkout experience and localisation of the payment solution, making rolling out carrier billing scalable across a number of telcos and countries.

The wide availability of carrier billing through any pre-paid or post-paid mobile package, combined with new sachet pricing, will, assured iflix, enable it to reach a wider consumer audience. “In many of our markets, direct carrier billing is often the only payment instrument available to our users to pay for online content,” explained the company’s global director of expansion Kjetil Rohde Jakobsen. “With a vast majority of telco customers in these markets being prepaid customers with low average balance, it is crucial for iflix to be able to offer price points low enough to ensure people can pay.

“Launching Fortumo HDCB was a no-brainer for us. Fortumo were already live with the capabilities we were looking for with a large number of operators across all our core markets. This meant we could effectively deliver the capabilities we intended more than ten times faster than if we had to do each integration directly with the operators.”