Tastemade taps Telaria to monetise connected TV assets | Ad Tech | News | Rapid TV News
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Lifestyle digital, mobile and streaming video programming provider Tastemade for television platforms, has selected advertising software Telaria as a supply-side partner to monetise its OTT and connected TV inventory programmatically.

tastemade 10July2019Tastemade boasts over 250 million monthly active viewers and more than 2.5 billion monthly views. Its 24/7 streaming network combines premium programming across the food, home and travel verticals with franchises and new originals in both long form on-demand formats and live programming.

Following the launch of Tastemade’s streaming network and recent integrations with distribution partners — that include YouTube TV, Comcast Xfinity X1, Samsung TV+, Sony PlayStation Vue, Philo, XUMO among others — the partnership with Telaria is designed to enable more programmatic advertisers to provide advertisers with greater access to Tastemade’s audience through OTT and connected TV platforms.

“Tastemade’s mission has always been to create entertaining programming for younger audiences no matter what screen they prefer to watch on,” explained said Jeffrey Imberman, head of sales and brand partnerships. “As consumers shift from traditional to connected television, we continue to push boundaries and evolve our premium programming for a streaming first audience.” “In partnering with Telaria, we are excited to give more brands and advertisers access to our OTT and connected TV inventory at scale so that we can continue shaping this new frontier of digital video.

“Modern video consumption habits have changed dramatically in recent years and Tastemade has consistently been at the forefront of these shifts because they deeply understand their audience,” added Telaria chief commercial officer Adam Lowy. “We are excited to partner with the visionary team at Tastemade to manage and monetise their expanding OTT channels using the power of programmatic.”