Top five film providers grab three-quarters of European VOD market | Media Analysis | Business
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Hot on the heels of revealing the struggles of local TV producers in the European video-on-demand industry, the European Audiovisual Observatory has found a similar story in film.
EuroObservatory film VOD 10July2019
The report, Films In VOD Catalogues – Origin, Circulation And Age – Edition 2018, took a sample of 77 transactional video-on-demand/pay-per-view (TVOD) catalogues and 45 subscription video-on-demand (SVOD) catalogues available in the European Union in order to build this yearly analysis. It found fundamentally that the leading five main production countries worldwide account for 76% of all identified films on TVOD — sourced from the US, UK, France, India, Germany — and 75% on SVOD from the same countries.

The report also found that that EU films still face challenges to cross borders. On average, any film of any nationality was available in 5.1 countries on TVOD and in 3.7 countries on SVOD, however with stark differences when the region of origin is taken into consideration.

National VOD services had on average a higher share of EU films in their catalogues than multi-country services, which have a higher a share of US and other international films. Considering single film titles (individual titles being counted only once) and for the 77 TVOD services and 45 SVOD services studied, the report finds that the share of EU single film titles on TVOD was 42% for all of the 77 TVOD services. The average share of EU single film titles on SVOD was 32% for all of the 45 SVOD services.

The leading five main production countries also accounted for 67.5% of all identified single film titles on TVOD (US, France, UK, Italy, Germany), and 68.7% on SVOD (US, Germany, UK, France, India).

Films In VOD Catalogues – Origin, Circulation And Age – Edition 2018 also found that films produced in or after 2008 tend to be more available on SVOD services than on TVOD services. Recent films represented 58% of films in TVOD catalogues and 69% in SVOD catalogues.