Comscore to offer digital video measurement in Malaysia | Ratings/Measurement | News | Rapid TV News
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Comscore is rolling out its Video Metrix Multi-Platform in Malaysia to provide a single measure of digital video consumption in the country.

Malaysian Digital Association logo 10July2019Advertisers will be able to follow what is consumed, where and how, with consumption on smartphone, tablet, and desktop devices all measured. Comscore also offers enhanced mobile video reporting for YouTube and its Partner Channels for advertisers that wish to reach specific audiences and for content producers who have cultivated a loyal following.

“As part of our continued commitment to provide accurate data and adapt to the growing multi-platform majority in Malaysia, we are thrilled to announce the launch of Video Metrix Multi-Platform. We look forward to providing comprehensive data that advertisers, publishers and agencies need to drive smarter business decisions,” said Kedar Gavane, senior vice president, Asia Pacific at Comscore.

“The introduction of Video Metrix Multi-Platform marks another important milestone in cross-platform measurement.”

Serm Teck Choon, president of the Malaysian Digital Association (MDA) added: “Content is not viewed on just one screen anymore; consumers are watching their favourite videos across multiple devices and platforms. With consumers tuning in across an increasing number of screens, it is critical that advertisers understand how and where their audiences are opting in from.

“Comscore Video Metrix Multi-Platform will enable local advertisers to answer these questions and more by providing a comprehensive understanding of the Malaysian consumers.”

The hybrid digital video measurement product will enable clients to quantify total, incremental and unduplicated viewership; have a holistic view of audience viewership for owned and competitive video content; and understand how engagement differs across platforms.