ThinkAnalytics claims content discovery scale benchmark | Infrastructure | News | Rapid TV News
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Content discovery solution provider ThinkAnalytics is declaring its personalised content discovery platform as the first in the industry to scale to over 100 million monthly active users in the cloud.

Peter Docherty ThinkAnalytics 9July2019Based on Amazon Web Services, the platform is designed to both auto-scale to meet peak demand and deliver what is said to be a ‘consistently high-quality’ personalised viewing experience that boosts engagement, and scales down during quieter periods to reduce costs.

Data released by ThinkAnalytics shows that four of the firm’s OTT customers - BBC, DAZN, Tata Sky and Viacom 18 – now have a combined user base that exceeds 100 million monthly active users. Viacom18 has also attracted more than 50 million monthly users to its Voot platform and is targeting 100 million by the end of March 2020. One global streaming customer scaled to run at over a million requests per minute without a glitch, with no manual intervention required.

“Scalability, which has always been at the heart of our technology, is critical as established brands look to scale their [direct-to-consumer] services quickly across multiple markets, while established providers in countries such as India are breaking new barriers with ever growing numbers of active OTT users,” said ThinkAnalytics CTO Peter Docherty (pictured).

“For these providers, a cloud-based content discovery platform that can reliably auto-scale to support many millions of viewers is a priority, offering the peace of mind that comes with a reliable, high-quality experience - even at peak periods. With our platform, customers get the world-leading personalisation capabilities they need to engage their audiences and showcase the breadth and depth of content available, combined with the tools and insight needed to attract and retain viewers.”