CNN checks in with Marriott for Asia Pacific content deal | Deals | News | Rapid TV News
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Leading global hotel group Marriott International has partnered with CNN International Commercial for a new initiative designed to offer travel insight into Asia Pacific's most desirable leisure destinations.
CNN Marriott 5July 2019
CNN International Commercial (CNNIC) is the division of Turner International responsible for the business operations of CNN's properties outside of the United States and handles all commercial activities for brands such as CNN International, CNN en Español, CNN Arabic, CNN Style, CNN Business and Great Big Story. Asia Pacific is one of the most dynamic regions for Marriott International with 730 hotels and resorts in 23 countries and territories.

Through the new initiative, Marriott International aims to engage further with its business and family travellers through what it believes is CNN's high-impact digital reach. It wishes to be associated with broadening international travellers' perspectives and inspiring their next adventure through unlocking the Marriott Bonvoy rewards programme portfolio in what the chain says will unique experiences across Asia Pacific.

The Asia Unlocked campaign will see content shown on the CNN Travel channel including exclusive sponsorship of a special feature of some of Asia's most popular travel destinations such as Hainan, Fiji, Bali, Maldives, Xian, Phuket and Koh Samui. The second phase of the campaign features destinations including Seoul, Rajasthan, Hong Kong, Langkawi, Phu Quoc, Sichuan and Kathmandu.

Travel content will run across CNN's digital and social platforms reaching over 10 million followers and travellers around the world. This partnership also includes branded content by CNNIC's global brand studio Create which will feature hidden experiences found at resorts across the Marriott Bonvoy portfolio.

“We are delighted to collaborate with Marriott International, as our shared understanding on the evolution of today's traveller and importance of experiential travel helps us create content that has the power to inspire,” said Sunita Rajan, senior vice president, advertising sales, Asia Pacific, CNN International Commercial. “At CNN we ensure that campaigns are powered by in-depth audience insight, so that branded and sponsored content is created for and targeted to key audiences. Additionally, with access to Marriott's portfolio of diverse brands - the branded content element of this collaboration unlocks fresh getaway ideas and unique Asian travel experiences for our audiences across the globe.”

“One of Marriott International's goal is to enrich the travel experience for consumers and our 130 million members,” added Joyce Lui, vice president of digital, Marriott International Asia Pacific. “We're always looking for innovative ways to inspire our guests - if we know a guest is celebrating their honeymoon at one of our resorts, we are able to engage with them in real time through our M-LIVE command centres and surprise them with a delightful experience. With CNN's expertise in telling travel stories, we believe we're able to shine a light on our destinations and unlock endless unique experiences especially through Marriott Bonvoy.”