Viacom International Media Networks (VIMN) has closed a deal with Pluto TV to bring the latter’s Drama, Movies and Food channels to Viacom-owned Channel 5’s VOD service My5 in the UK.
Content giant Viacom purchased the Pluto TV in January 2019 and the new deal is a further expansion of Pluto TV’s international rollout strategy commenced in late 2018 with launches in the UK and Germany on the Roku TV platform. Pluto TV also strengthened its European distribution with launches on Amazon Fire TV devices and Amazon Fire Tablets in the UK, Germany and Austria.
The Pluto TV channels’ debut on My5 represents the first collaboration between the two Viacom-owned AVOD platforms in the UK. The three Pluto TV channels with distribution across a host of new platforms including YouView, Freeview, Apple TV and mobile devices.
Pluto TV Food brings an entirely new content genre to My5, whilst Pluto TV Movies and Pluto TV Drama will supplement Channel 5’s existing pipeline of content, cumulatively delivering an extra 720 hours of programming to My5 each year. The addition of Pluto TV brings My5’s count of standalone channels to 10, including PBS America, Real Stories, BET and BLAZE from A+E Networks UK, which says VIMN have together contributed to a 42% year-on-year increase in content hours on My5 between the first half of 2018 and the same period in 2019.
Programming on the Pluto TV channels will range from The F Word, Kitchen Nightmares and Worst Cooks in America on Pluto TV Food; to a variety of British talent fronted drama such as Flood starring Tom Hardy on Pluto TV Drama and films featuring recognisable stars on Pluto TV Movies, including The Assassination (Bruce Willis), Nothing But the Truth (Kate Beckinsale) and Love Me Like You Do (Katherine Heigl).
“My5 has one of the most diverse ranges of content of any PSB VOD service and the Pluto TV channels further enhance our proposition in the UK,” remarked Oli Thomas, VP, digital, Viacom International Media Networks. “We know that movies and drama in particular work well in the on-demand space and we’re thrilled to debut such an exciting range of library content on My5.”
Added Olivier Jollet, managing director Europe at Pluto TV: “Collaborating with a well-established VOD platform like My5 allows us to pursue our ongoing goal to further enhance Pluto TV's visibility in the UK. The three carefully curated Pluto TV channels not only add to My5’s existing line-up but also enable the My5 audience to experience a small portion of Pluto TV's diverse programming.”
The Pluto TV channels’ debut on My5 represents the first collaboration between the two Viacom-owned AVOD platforms in the UK. The three Pluto TV channels with distribution across a host of new platforms including YouView, Freeview, Apple TV and mobile devices.
Pluto TV Food brings an entirely new content genre to My5, whilst Pluto TV Movies and Pluto TV Drama will supplement Channel 5’s existing pipeline of content, cumulatively delivering an extra 720 hours of programming to My5 each year. The addition of Pluto TV brings My5’s count of standalone channels to 10, including PBS America, Real Stories, BET and BLAZE from A+E Networks UK, which says VIMN have together contributed to a 42% year-on-year increase in content hours on My5 between the first half of 2018 and the same period in 2019.
Programming on the Pluto TV channels will range from The F Word, Kitchen Nightmares and Worst Cooks in America on Pluto TV Food; to a variety of British talent fronted drama such as Flood starring Tom Hardy on Pluto TV Drama and films featuring recognisable stars on Pluto TV Movies, including The Assassination (Bruce Willis), Nothing But the Truth (Kate Beckinsale) and Love Me Like You Do (Katherine Heigl).
“My5 has one of the most diverse ranges of content of any PSB VOD service and the Pluto TV channels further enhance our proposition in the UK,” remarked Oli Thomas, VP, digital, Viacom International Media Networks. “We know that movies and drama in particular work well in the on-demand space and we’re thrilled to debut such an exciting range of library content on My5.”
Added Olivier Jollet, managing director Europe at Pluto TV: “Collaborating with a well-established VOD platform like My5 allows us to pursue our ongoing goal to further enhance Pluto TV's visibility in the UK. The three carefully curated Pluto TV channels not only add to My5’s existing line-up but also enable the My5 audience to experience a small portion of Pluto TV's diverse programming.”
