Alchimie and SFR in VOD deal | Deals | News | Rapid TV News
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Content aggregation and distribution company Alchimie has signed a three-year agreement with French telco SFR to provide it with 2,000 hours of documentaries for its premium VOD channels.

alchimie 28JUne2019Alchimie will provide SFR with a selection of documentaries from international production companies, featuring nature, culture, travel, history, science and technology programming. The handpicked shows will be available in the replay category of all SFR Power and Premium subscribers.

Nicolas d’Hueppe, CEO of Alchimie, said: “We’re delighted to partner with SFR. This deal demonstrates Alchimie's ability to offer a selection of the best of factual programming, one of the most extensive in Europe, across a range of topics that can be tailored to the subscribers’ interests of any pay-TV operators in Europe. We’re also proud that SFR has assigned Alchimie with the task of animating its Documentary Replay category with the objective to maximise subscriber engagement.”

Alchimie themes, curates and dynamically promotes its channels and content to generate new audiences for existing content. Working in partnership with rights holders and owners on a revenue share basis, it provides digitisation, translation, subtitles, dubbing and dynamic promotion for premium content, which Alchimie delivers as part of its channel bouquets.