The Q India eyes digital ad boost with Mediology | Ad Tech | News | Rapid TV News
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QYOU Media has enlisted Mediology to help drive advertising sales for its Indian content service The Q India across its mobile and over-the-top (OTT) distribution platforms.

The Q India logo 27 June 2019The tie-up will link Mediology’s vernacular ad network Readwhere AdExchange, which is also India’s largest Google Certified Channel Partner, with The Q India’s digital content, curated and marketed with a millennial and Gen Z audience in mind.

“We are always looking for innovative partnerships to increase monetisation for advertisers and agencies. Both Google and Amazon have recognised our business as we have worked to monetise the massive growth in consumption of content online and via mobile devices in India,” said Manish Dhingra, CEO and co-founder, Mediology.

“This is particularly powerful for young Indian consumers throughout the country and we are thrilled to be working with The Q India to work towards building a strong ad platform for their content offering to this customer base,” he added.

India’s internet user base is growing 13% per annum and, with 570 million, now boasts the world’s second-highest number of Internet users after China. Digital ad spend grew 34% in 2018 and now accounts for 21% of the ad market, according to the two companies.

Curt Marvis, CEO and co-founder of QYOU Media said:“Our goal in India has been to create a great product targeted to young Indians and use it to achieve mass distribution. That audience reach leads to monetisation opportunities which we are now beginning to reap the benefits of.

“Mediology offers a unique and tested platform to reach online and mobile users with high value CPM and CPC campaigns. We are thrilled to have their support as we continue to build audience engagement and revenue growth”.