Brightcove on the HOOQ to support OTT across Asia | Infrastructure | News | Rapid TV News
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Leading Asian OTT service HOOQ has selected the Brightcove Video Platform as the underlying streaming solution to power its live and video-on-demand service to subscribers across Southeast Asia and India.

Hooq logo 10 Dec 2018Launched in 2015 in partnership with Sony Pictures, Warner Bros, and Singtel, HOOQ is a premium subscription-based over-the-top service offering over 20 channels in partnership with brands such as Discovery Channel, TLC, Hits, as well as local and regional channels. The service delivers over 10,000 hours of Hollywood blockbusters and television series as well as popular local movies and programmes, plus over 50 live channels to customers. Its footprint covering Singapore, Indonesia, Thailand, Philippines, and India serves a potential market size of a billion consumers.

Over the course of 2019,the service  is seeking a massive injection of local originals with 100 titles planned for production by the end of the year.

Brightcove says that its Video Platform will allow HOOQ to stream live and on-demand content at scale, on any device, and monetise content using a combination of payment tiers including: ad-supported, subscription and transactional video-on-demand, as well as a freemium layer with over 20 free-to-air (FTA) channels.

HOOQ also serves ads on its live streamed content with server-side ad insertion technology powered by Brightcove SSAI. SSAI technology allows HOOQ to integrate ads into the video stream, delivering a premium viewing experience without , claimed Brightcove, buffering or disruptions.

“HOOQ serves multiple countries with large population sizes, so our streaming technology must be uncompromisingly robust, reliable, highly scalable, and easy to integrate into our proprietary architecture," explained HOOQ chief technology officer Michael Fleishman. “Brightcove met all of our criteria and provided us the flexibility to quickly roll out new service features, including the ability to seamlessly stitch ads into our live streams...in-region presence, deep understanding of the media industry in Southeast Asia, and the ability to tap into support resources was also a key factor in our decision to partner.”