ZEE5 engages DViO to drive global social expansion | Social TV | News | Rapid TV News
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As a part of its recently announced mission to expand to the world, Indian VOD service ZEE5 has enlisted integrated marketing agency DViO to drive its social media strategy for APAC, MENA and Europe.

sowmyaiyer ZEE5 DVIO 21June2019Launched to nearly 200 markets in October 2018 with over 100,000 hours of content across TV shows, films, original series and more, ZEE5 has already seen success in key international markets among South Asian audiences. The streaming platform recently announced the addition of content across five international languages Thai, Malay, Bahasa, Russian and German, making its bouquet of content accessible to mainstream audiences who want to access Indian entertainment content.

Its latest expansion saw the service announced a partnership with Bangladesh service provider Robi in what it said will be ‘a new era’ of digital entertainment in the country.

DViO has been commissioned to drive cohesive social media strategies for ZEE5 with a digital first approach across APAC, MENA and Europe and craft experiences that will further strengthen the connect that ZEE5 has built with its international audiences in these markets and drive deeper engagement with audiences.

“We see fantastic synergies in our partnership with ZEE5,”commented DViO Digital founder and CEO Sowmya Iyer (pictured).

“Our deep experience in the entrainment business and our international footprint in the markets ZEE5 is already growing in will help us work on strategic and cultural nuances of each market to strengthen and rapidly grow ZEE5’s presence. The platform has already been getting great responses from its audiences, especially in the APAC, MENA and Europe regions. ZEE5 is a brand built on legacy and has a great story to tell every single day. We are entrusted with the responsibility to build a digital communication framework to inspire, strengthen, connect and shape the brand globally. This is really exciting for us and we are looking forward.”