DISH Media passes 100-campaign milestone on addressable ads | Ad Tech | News | Rapid TV News
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Addressable advertising is accelerating and the latest development in the area has seen DISH Media complete more than 100 campaigns across DISH and Sling TV platforms, using comScore as currency.

sling 26 july 2018comScore first partnered with DISH in January 2018 as one of the first third-party companies to offer services that measure addressable television impressions across all platforms, including OTT.

“Over the last year, DISH Media has emerged as a stand-out leader in offering scalable advanced advertising solutions in both linear and OTT,” said Scott Worthem, senior vice president of strategic partnerships at comScore. “comScore is proud to have played a strategic part in helping DISH and Sling TV achieve tremendous success in the addressable space
. We are excited to be working with DISH Media to continue innovating in addressable advertising.”

comScore and DISH Media have worked together to lead the industry in making major strides in reliable third-party measurement, one of the cornerstones of addressable advertising,” added Kevin Arrix, senior vice president of DISH Media. “Hitting 100 cross-platform campaigns using comScore’s measurement is an important milestone in this evolving industry.”