Fuse reignites with T-Mobile distribution agreement | Media Investment | Business
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Fighting back against the threat of bankruptcy, Latino and multicultural cross-platform entertainment media brand Fuse Media has been handed a lifeline by signing a distribution agreement with T-Mobile.
FuseMedia TPAIN3 14March2019
Targeting diverse, millennial and Gen Z viewers, the Fuse television network’s audience is claimed to be one of the most multicultural on cable, as well as one of the youngest with a median age more than 15 years below cable’s average.  Fuse said that it had been able to grow through original series such as award-winning documentaries and special event programming such as The ALMAs 2018, in partnership with the nation’s largest Latino civil rights and advocacy organisation, UnidosUS.

Yet questions surrounded the viability of the Jennifer Lopez-backed channel and hit financial difficulty leading to the firm on 23 April filing for Chapter 11 to cut its secured debt by approximately $200 million while also significantly reducing related interest expenses.

The company is now confident that it will emerge from Chapter 11 on schedule and as a materially stronger company. As a result of the new deal with T-Mobile, the company says that its Fuse and FM (Fuse Music) linear networks will continue to be available on TVision Home, T-Mobile's rebranded and upgraded version of Layer3 TV.

According to Fuse Media interim CEO Miguel Roggero, the company has strengthened its balance sheet to the extent that it can continue to accelerate its investment in original programming to the point where it expects a 100% increase in original content on its schedule in 2020 compared with this year.

“I would first like to thank our employees for their hard work and dedication during this challenging period. We are also thankful for the unwavering financial support of our bondholders,” Roggero commented. “Looking forward, Fuse will continue to provide content that entertains and inspires young and underserved Latino and multicultural audiences, and to collaborate with creative, brand and distribution partners who share this goal.”