TDC taps Mediamorph to support Blockbuster VOD | Infrastructure | News | Rapid TV News
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Denmark’s TDC Group has selected Mediamorph’s solution to support its Blockbuster video-on-demand (VOD) business throughout the Nordics.

Mediamorph logo 20June2019Mediamorph has enabled the TDC Group to automate its VOD platforms, capitalise on content contracts, control VOD royalties and streamline the supply chain, according to the companies.

“With over 15,000 titles, we needed to ensure that content is available on time with the correct terms to maximise revenues,” said Casper Hald, CEO of Blockbuster. “Now with Mediamorph, we have the ability to easily ensure accurate availabilities, windows, pricing and royalty calculations to maximise content monetisation. We also wanted to build a better bridge with our content partners to intelligently optimise and quickly share our performance.”

Rob Gardos, CEO of Mediamorph, added: “Mediamorph has fast become the go-to provider for digital retailers helping increase VOD revenue and enabling platforms to scale quickly. Mediamorph’s CVM platform drives greater accountability, flexibility and scalability to maximise revenues. Using our solutions, the TDC Group has been able to drive innovation that is so important for today’s connected consumers and accelerate growth.”