Under the agreement, Astro will also launch the world’s first iQIYI branded channel, exclusively offering iQIYI’s content slate  to 5.7 million Malaysian homes through its pay-TV and NJOI platforms.

Customers will be able to enjoy Chinese hit shows such as Story of Yanxi Palace (pictured), The Golden Eyes, The Legend of White Snake, and Hot-Blood Dance Crew.

“We are delighted that Malaysians love iQIYI’s content. We hope that our partnership with Astro will excite and benefit our fans as we bring more original iQIYI content,” said Yang Xianghua, president of membership and overseas business group, iQIYI.

Henry Tan, CEO of Astro said: “We are excited about the incredible opportunity that iQIYI presents in technology leadership and content innovation. This partnership enables us both to leverage on the strength of our brands and skillsets to extend our reach in the content world which is increasingly personal and digital”.

Through the tie-up, Astro’s customers will have access to new content from iQIYI including The Rap of China 2019, Sword Dynasty, and The Files of Teenagers in the Concession.

As well as distributing iQIYI’s content slate in Malaysia, Astro will also take the lead in customer acquisition, marketing and media sales.